CAN...struction - Mar-Apr 2003

Black Label Dry - This is a new brand out in the Toronto area in 355mL cans. It's very similar to a regular Black Label can with the addition of a light blue colour to the can. The word "DRY" is in blue along with the bottom part of the can below the red portion of the label. While the blue part of the can beneath the label is solid, the edges of this graphic are not. MOLSON CANADA, 5 cities. For a plain can it's a great look.
Ball Packaging - March, 2003

Black Label Dry - The new Black Label Dry brand is also available in a 473mL can and like many other recent promotions, is currently available as an insert into 24-pack bottle cases only. Maurice reports this can is also found in 24-pack bottles of Molson Dry. The design is the 'Tall Boy' version of the 355ml can. MOLSON CANADA, 5 cities.
Ball Packaging - March, 2003

Black Label Supreme - President George reports another new brand line extension for Black Label, this time the Supreme 8.0 brand is available for the first time in can, now in the 950mL size in Quebec. This can also is the regular Black Label design, with "Supreme 8.0" in large white/black letters diagonally across the bottom of the can. MOLSON CANADA, 5 cities.
Ball Packaging - March, 2003
Coors Light - George and Editor Ted send word of a new 950mL Coors Light can in Quebec. The can is your regular looking silver Coors Light can with "Coors" in large red lettering now printed vertically up the can. "LIGHT" is in large white lettering outlined in black. The can has a ribbed neck. MOLSON CANADA, 5 cities.
Ball Packaging - March, 2003

 
Coors Light - The new design Coors Light can with vertical text is now out in Ontario as of mid-April in the 750mL size.
Ball Packaging - Apr., 2003

 
Kokanee - The 473ml Kokanee can has undergone a major re-design after many years in its current form. The new can features a two-sided design with modern graphics, different fonts and bilingual text, the latter likely due to the fact Kokanee was just launched in the Quebec market a few months ago. The design is now primarily a base, royal blue colour which takes up most of the can. The traditional mountain scene is still on the front of the can, but it's darker and not quite as prominent. "Kokanee GLACIER BEER" cuts across the front of the can in a new font and there is a 'COLUMBIA BREWERY' logo at the bottom of the can just above some new text. "MOUNTAIN SIZE" is still printed on the neck of the can on the front, but in a completely different font. It's the back of the can that is radically different for a Kokanee can; there is now a small square graphic at the top of the can which depicts the brew kettles at the Columbia Brewery looking out the window towards the Cascade mountains. New text, printed in silver and bilingual, is in the middle of the back panel above the aforementioned Columbia Brewery logo. The text says, "Every drop of Kokanee is brewed right here in Creston, B.C.". What a nice change! *TM/MC COLUMBIA COMPANY, CRESTON, B.C. 4-B-08
Ball Packaging - March, 2003

Kokanee - Wayne Cunningham reports the new Kokanee design is out in the 355ml size in Alberta and Ted reports it's now available in Ontario. Same design as above without the Mountain Size designation.
CCS-0003, March, 2003

Labatt Blue - This 950mL can in the province of Quebec is so new that we goofed! I convinced Maurice Brandon that I didn't think it had changed, but Maurice thought there was something different. We left it on the shelf and didn't bring any home. It's so new, the newest 950mL can is a complete design change to the 'John Labatt' oval label style as on the 473mL version sold in Ontario at the L.C.B.O. stores.
Ball Packaging - March, 2003
Labatt Blue - There are lots of changes to the newest 473ml Blue can now on sale in Ontario, although you might not notice it first off as it's similar to the current 'oval label' version. The new 473ml Blue can has been re-designed with a much larger oval label and graphics similar to the 473ml version on sale at the LCBO. The new can doesn't have the plain silver band around the top of the can however, nor does the 'John Labatt' script crest extend out from the top of the label. Essentially the label on the 473ml can now matches the 355ml. The other noticeable change is the 'Pilsner' script and other text on the label is now gold instead of white. A larger "473ml" has been moved to the bottom of the can from the top. This Blue can has a newer version of the Labatt mandatory which seems will be standardized on newer Labatt cans. It's bilingual and printed vertically up the side panel. "RECYCLABLE ALUMINUM CANS" in bilingual text has now been added to all Labatt cans. (including the 473ml Kokanee can). *TM/MC LABATT BREWING COMPANY-LA BRASSERIE LABATT, 7 cities". 4-B-26
Ball Packaging - March, 2003
Labatt Blue - President George reported rumours of a new Labatt's set at Jim's Executive meeting in early March. Editor Ted & George confirm they purchased the first four of the seven can set the week of March 17th in Toronto. The new 355mL Labatt's Blue set is titled "Legacy Can Series" and features each major label change on Labatt's Blue since the brand was introduced in Canada in 1951. A seven can set includes the year's 1951, 1958, 1961, 1965, 1984, 1992 and 2001. The cans & labels are as follows:
1951 - Labatt's PILSNER BEER LIGHT DRY (Gold/Blue/Red) 4-A-22P7
1958 - Labatt's PILSNER BEER LAGER BEER (Gold/Blue, Hugh F. Labatt medal 4-A-22P1
1961 - Labatt's PILSNER BEER (Gold/Blue/Red) 4-A-22P2
1965 - Labatt's BIERE PILSNER BEER, call for 'Labatt's Blue' (Excellence seal) 4-A-22P3
1984 - Labatt's BIERE PILSNER BEER, call for 'Labatt's Blue' (red maple leaf) 4-A-22P4
1992 - Labatt's Blue (Blue with text printed diagonally) 4-A-22P5
2001 - Labatt Blue Pilsner (Blue, oval label) 4-A-22P6
The back face of each can has a small 'Labatt Blue Pilsner' graphic at the top of the can, then the year printed in white on a blue/gold ribbon followed by NHL highlights and a statement about Labatt Blue from that year. This promotional set also has something to do with Labatt's being an NHL sponsor as the text at the end of each can says, "Labatt Blue. Proud Sponsor of the NHL. c.NHL 2003". The side panels have the newer, standardized mandatory, *TM/MC LABATT BREWING COMPANY - LA BRASSERIE LABATT, 7 cities.
CCS-0018 & CCS-0019 - March, 2003

Labatt Blue - Curt Bulmer reports a couple of changes to the 355ml Labatt Blue can on the east coast. It's a darker blue colour and has different wording above the bar code (likely the aforementioned changes to the mandatory text).
CCS-9679 - March, 2003

 
Labatt Blue - As we go to press Labatt Blue has come out with a special, promotional 5L can for the NHL Playoffs. Editor Ted sent along the photo(s) you see here a few weeks ago and I found the can in Toronto stores today (April 19). A great looking design, this 5L can has "THE STANLEY CUP" and text on one side and the colourful logos of all NHL teams around the top of the can. A large silver Stanley Cup tilts to the right side of the can. There is also an 'NHL Cup Crazy' logo along with the text, "Official Beer Sponsor of the NHL Playoffs" printed on the can. A definate candidte for 'Pick of the Issue'. *TM/MC LABATT BREWING COMPANY-LA BRASSERIE LABATT, 7 cities.
Huber 1 - Apr., 2003 6-A-01P

Labatt Nordic - A second 355ml Nordic can has been produced with minor changes. The main difference is the neck is now gold rather than red on the first can. The "ORIGINAL 0.5 BREW" text on the neck has been deleted. The gold accenting on 'NORDIC' has been enhanced. *TM/MC LABATT BREWING COMPANY, 7 cities.
CB-9592 - March, 2003 4-A-41

Molson Canadian - Rumours surfaced that the 5L "BUBBA" hockey cans would come out in a 2nd version; this time with 'away' jerseys. The only one to surface was the Team Canada 5L can, this time in a red jersey.
Huber 1 - March, 2003

Molson Canadian - Dave Avdichuk was the first to report another Molson Canadian 5L can exported to the U.S., this one a combination of two previous versions. This one uses the newer, current "MOLSON CANADIAN IMPORTED" label on one side of the red/white/blue can that came out last year, but now with the Detroit Red Wing sweater on the other side. As per the information Dave sent along and as on the two-sided Red Wing can, it states 'the official import of the Detroit Red Wings'. The 'jersey' side of this 5L can is a slightly differs from the aforementioned silver, two sided can, as that can only uses the Detroit logo on both sides.
Huber 1 - March, 2003

Molson Canadian - Molson quickly followed up the Toronto Maple Leaf Alumni promotional cans with a second hockey-themed promotion, this time featuring long time hockey icon Don Cherry and his classic suits. Collector cans of Molson Canadian are now available in three sizes in Don Cherry "suit" designs. There are eight collector cans in each of the 355mL and 473mL sizes and four of the designs on 5L "BUBBA" cans. Visit Molson's iam.ca web site for more details and distribution; the designs are pictured on cases and Bubba packaging. In no specific order the eight "suit" designs are:
1. Red check suit with yellow tie & Don's dog Blue. Also on 5L Bubba
2. Yellow suit with black checks. Also on 5L Bubba
3. Grey suit with black checks.
4. Black pin stripe suit with Canadian tie & Don's dog Blue. Also on 5L Bubba
5. Green suit with rose in lapel. Also on 5L Bubba
6. Tan suit with red rose in lapel.
7. Blue suit with blue checks.
8. Blue & black suit with checks and red stripes.
A big thank you to Molson's Manager of Public Relations Michelle Robichaud for sending along the press releases and can fact sheet. MOLSON CANADA, 5 cities.
Ball Packaging - March, 2003

 

 

Molson Canadian Light - The 355mL can for this brand has undergone a radical change and looks great! Canadian Light is now in a silver can with something like a water droplet design in the background and a completely new label. The new label is a slanted, oval design with red on the left side and a thicker blue band on the right. 'MOLSON CANADIAN LIGHT' (with emphasis on the CANADIAN LIGHT) is in large blue and red text in the middle of the label along with a large red maple leaf that is also on a slant. The new label takes up most of the front of the can (contents info at the base). A smaller version of the label appears on the back of the can as the slogan, "THE REFRESHING TRUE CANADIAN TASTE THAT NEVER QUITS" is printed in small, navy blue text at the top of the can and in French at the bottom. MOLSON CANADA, 5 cities. (If it wasn't for the Don Cherry cans, this would be my "Pick of the Issue", it's a great looking new design!)
Ball Packaging - April, 2003

Molson Dry - The side panel on all sizes of Molson Dry have changed. All text is now in silver lettering with the exception of a web address which has been added to the middle of the panel. Yet the side panels of the different sizes are not consistent. The side panel of the 355mL can is flush with text above the bar code. In addition to the italicized text, the text is now positioned horizontally rather than vertically as on the previous versions. "www.molsondry.com" has been added in white lettering to the middle of this panel. These cans were picked up in Montreal but I've noticed them in Toronto too. MOLSON CANADA 5 cities.
Ball Packaging - March, 2003

Molson Dry - Ditto on the 950mL size can available in Quebec. The only real difference on this side panel is the fact the text is separated into two sections; the Molson logo and web addresses are at the top of the side panel while the MOLSON CANADA, 5 cities listing is just above the bar code. In other words there is a large blank space in the middle of the panel.
Ball Packaging - March, 2003
Molson Dry - Wayne Cunningham reports the 750mL size with the above changes is out in Alberta.
Ball Packaging - March, 2003

Molson Hi DRY - This is a fairly new 950mL can although it may have been out since early last year. It's one of those you look at and think you've got it because it seldom changes. The main difference on this Hi DRY can is it's a "plain" can. No contests, no "Le Boss". Just a regular label. According to my records, Hi Dry came out in 1998 and we had three 950mL cans that year, none of which have a plain label. As well it has an English mandatory whereas the others were French. Interestingly, the mandatory is printed vertically on the side panel; unlike the new Dry cans above. Will this can change? MOLSON CANADA, 5 cities.
Ball Packaging - 2002
Moosehead Light - Curt Bulmer confirms the new 355mL can Jim saw at the can company is now out (last week of March). This is a beautiful new metallic blue can with the water droplet graphics in the background. The front of the can is the usual circular MOOSEHEAD LIGHT label with a silver/black moose head. The back of the can now has "MOOSE LIGHT" in large red/white text towards the top of the can. There is a small silver moose head to the right of the word MOOSE. MOOSEHEAD BREWERIES LTD., LA BRASSERIE MOOSEHEAD LIMITEE, SAINT JOHN, NEW BRUNSWICK. MHL 09D
CCS-9817 - March, 2003

Sleeman Premium Light - "Roll out the barrel...." This seems to be the Sleeman mantra as they have quickly introduced yet another brand into the 330ml, barrel-shaped can. This time its Premium Light. Like the others the can is silver with white graphics in the background and a solid band of gold around the top. The Sleeman crest is maroon and white. These 330mL cans are manufactured at Ball's facility in Puerto Rico. Thanks to editor Ted for notifying me of this can. SLEEMAN BREWING & MALTING CO. LTD. LA BRASSERIE SLEEMAN GUELPH CANADA N1L 1E9
Ball Packaging U.S. - March, 2003

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