CAN...struction - Mar-Apr
2003
| Black Label Dry - This is a new brand out in the Toronto area in
355mL cans. It's very similar to a regular Black Label can with
the addition of a light blue colour to the can. The word "DRY"
is in blue along with the bottom part of the can below the red
portion of the label. While the blue part of the can beneath
the label is solid, the edges of this graphic are not. MOLSON
CANADA, 5 cities. For a plain can it's a great look. Ball Packaging - March, 2003 |
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| Black Label Dry - The new Black Label Dry brand is also available
in a 473mL can and like many other recent promotions, is currently
available as an insert into 24-pack bottle cases only. Maurice
reports this can is also found in 24-pack bottles of Molson Dry.
The design is the 'Tall Boy' version of the 355ml can. MOLSON
CANADA, 5 cities. Ball Packaging - March, 2003 |
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| Black Label Supreme - President George reports another new brand
line extension for Black Label, this time the Supreme 8.0 brand
is available for the first time in can, now in the 950mL size
in Quebec. This can also is the regular Black Label design, with
"Supreme 8.0" in large white/black letters diagonally
across the bottom of the can. MOLSON CANADA, 5 cities. Ball Packaging - March, 2003 |
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| Coors Light - George and Editor Ted send word of
a new 950mL Coors Light can in Quebec. The can is your regular
looking silver Coors Light can with "Coors" in large
red lettering now printed vertically up the can. "LIGHT"
is in large white lettering outlined in black. The can has a
ribbed neck. MOLSON CANADA, 5 cities. Ball Packaging - March, 2003 |
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| Coors Light - The new design Coors Light can with vertical text
is now out in Ontario as of mid-April in the 750mL size. Ball Packaging - Apr., 2003 |
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| Kokanee - The
473ml Kokanee can has undergone a major re-design after many
years in its current form. The new can features a two-sided design
with modern graphics, different fonts and bilingual text, the
latter likely due to the fact Kokanee was just launched in the
Quebec market a few months ago. The design is now primarily a
base, royal blue colour which takes up most of the can. The traditional
mountain scene is still on the front of the can, but it's darker
and not quite as prominent. "Kokanee GLACIER BEER"
cuts across the front of the can in a new font and there is a
'COLUMBIA BREWERY' logo at the bottom of the can just above some
new text. "MOUNTAIN SIZE" is still printed on the neck
of the can on the front, but in a completely different font.
It's the back of the can that is radically different for a Kokanee
can; there is now a small square graphic at the top of the can
which depicts the brew kettles at the Columbia Brewery looking
out the window towards the Cascade mountains. New text, printed
in silver and bilingual, is in the middle of the back panel above
the aforementioned Columbia Brewery logo. The text says, "Every
drop of Kokanee is brewed right here in Creston, B.C.".
What a nice change! *TM/MC COLUMBIA COMPANY, CRESTON, B.C. 4-B-08 Ball Packaging - March, 2003 |
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| Kokanee - Wayne
Cunningham reports the new Kokanee design is out in the 355ml
size in Alberta and Ted reports it's now available in
Ontario. Same design as above without the Mountain Size designation. CCS-0003, March, 2003 |
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| Labatt Blue - This 950mL can in the province of Quebec is so
new that we goofed! I convinced Maurice Brandon that I
didn't think it had changed, but Maurice thought there was something
different. We left it on the shelf and didn't bring any home.
It's so new, the newest 950mL can is a complete design change
to the 'John Labatt' oval label style as on the 473mL version
sold in Ontario at the L.C.B.O. stores. Ball Packaging - March, 2003 |
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| Labatt Blue - There are lots of changes to the newest 473ml Blue
can now on sale in Ontario, although you might not notice it
first off as it's similar to the current 'oval label' version.
The new 473ml Blue can has been re-designed with a much larger
oval label and graphics similar to the 473ml version on sale
at the LCBO. The new can doesn't have the plain silver band around
the top of the can however, nor does the 'John Labatt' script
crest extend out from the top of the label. Essentially the label
on the 473ml can now matches the 355ml. The other noticeable
change is the 'Pilsner' script and other text on the label is
now gold instead of white. A larger "473ml" has been
moved to the bottom of the can from the top. This Blue can has
a newer version of the Labatt mandatory which seems will be standardized
on newer Labatt cans. It's bilingual and printed vertically up
the side panel. "RECYCLABLE ALUMINUM CANS" in bilingual
text has now been added to all Labatt cans. (including the 473ml
Kokanee can). *TM/MC LABATT BREWING COMPANY-LA BRASSERIE LABATT,
7 cities". 4-B-26 Ball Packaging - March, 2003 |
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| Labatt Blue - President George reported rumours of a new
Labatt's set at Jim's Executive meeting in early March. Editor
Ted & George confirm they purchased the first four of the
seven can set the week of March 17th in Toronto. The new 355mL
Labatt's Blue set is titled "Legacy Can Series" and
features each major label change on Labatt's Blue since the brand
was introduced in Canada in 1951. A seven can set includes the
year's 1951, 1958, 1961, 1965, 1984, 1992 and 2001. The cans
& labels are as follows: 1951 - Labatt's PILSNER BEER LIGHT DRY (Gold/Blue/Red) 4-A-22P7 1958 - Labatt's PILSNER BEER LAGER BEER (Gold/Blue, Hugh F. Labatt medal 4-A-22P1 1961 - Labatt's PILSNER BEER (Gold/Blue/Red) 4-A-22P2 1965 - Labatt's BIERE PILSNER BEER, call for 'Labatt's Blue' (Excellence seal) 4-A-22P3 1984 - Labatt's BIERE PILSNER BEER, call for 'Labatt's Blue' (red maple leaf) 4-A-22P4 1992 - Labatt's Blue (Blue with text printed diagonally) 4-A-22P5 2001 - Labatt Blue Pilsner (Blue, oval label) 4-A-22P6 The back face of each can has a small 'Labatt Blue Pilsner' graphic at the top of the can, then the year printed in white on a blue/gold ribbon followed by NHL highlights and a statement about Labatt Blue from that year. This promotional set also has something to do with Labatt's being an NHL sponsor as the text at the end of each can says, "Labatt Blue. Proud Sponsor of the NHL. c.NHL 2003". The side panels have the newer, standardized mandatory, *TM/MC LABATT BREWING COMPANY - LA BRASSERIE LABATT, 7 cities. CCS-0018 & CCS-0019 - March, 2003 |
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| Labatt Blue - Curt Bulmer reports a couple of changes
to the 355ml Labatt Blue can on the east coast. It's a darker
blue colour and has different wording above the bar code (likely
the aforementioned changes to the mandatory text). CCS-9679 - March, 2003 |
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| Labatt Blue
- As we go to press Labatt Blue has come out with a special,
promotional 5L can for the NHL Playoffs. Editor Ted sent
along the photo(s) you see here a few weeks ago and I found the
can in Toronto stores today (April 19). A great looking design,
this 5L can has "THE STANLEY CUP" and text on one side
and the colourful logos of all NHL teams around the top of the
can. A large silver Stanley Cup tilts to the right side of the
can. There is also an 'NHL Cup Crazy' logo along with the text,
"Official Beer Sponsor of the NHL Playoffs" printed
on the can. A definate candidte for 'Pick of the Issue'. *TM/MC
LABATT BREWING COMPANY-LA BRASSERIE LABATT, 7 cities. Huber 1 - Apr., 2003 6-A-01P |
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| Labatt Nordic - A second 355ml Nordic can has been produced with
minor changes. The main difference is the neck is now gold rather
than red on the first can. The "ORIGINAL 0.5 BREW"
text on the neck has been deleted. The gold accenting on 'NORDIC'
has been enhanced. *TM/MC LABATT BREWING COMPANY, 7 cities. CB-9592 - March, 2003 4-A-41 |
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| Molson Canadian - Rumours surfaced that the 5L "BUBBA"
hockey cans would come out in a 2nd version; this time with 'away'
jerseys. The only one to surface was the Team Canada 5L can,
this time in a red jersey. Huber 1 - March, 2003 |
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| Molson Canadian -
Dave Avdichuk was the first to report another Molson Canadian
5L can exported to the U.S., this one a combination of two previous
versions. This one uses the newer, current "MOLSON CANADIAN
IMPORTED" label on one side of the red/white/blue can that
came out last year, but now with the Detroit Red Wing sweater
on the other side. As per the information Dave sent along and
as on the two-sided Red Wing can, it states 'the official import
of the Detroit Red Wings'. The 'jersey' side of this 5L can is
a slightly differs from the aforementioned silver, two sided
can, as that can only uses the Detroit logo on both sides. Huber 1 - March, 2003 |
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| Molson Canadian - Molson quickly followed up the Toronto Maple Leaf
Alumni promotional cans with a second hockey-themed promotion,
this time featuring long time hockey icon Don Cherry and his
classic suits. Collector cans of Molson Canadian are now available
in three sizes in Don Cherry "suit" designs. There
are eight collector cans in each of the 355mL and 473mL sizes
and four of the designs on 5L "BUBBA" cans. Visit Molson's
iam.ca web site for more details and distribution; the designs
are pictured on cases and Bubba packaging. In no specific order
the eight "suit" designs are: 1. Red check suit with yellow tie & Don's dog Blue. Also on 5L Bubba 2. Yellow suit with black checks. Also on 5L Bubba 3. Grey suit with black checks. 4. Black pin stripe suit with Canadian tie & Don's dog Blue. Also on 5L Bubba 5. Green suit with rose in lapel. Also on 5L Bubba 6. Tan suit with red rose in lapel. 7. Blue suit with blue checks. 8. Blue & black suit with checks and red stripes. A big thank you to Molson's Manager of Public Relations Michelle Robichaud for sending along the press releases and can fact sheet. MOLSON CANADA, 5 cities. Ball Packaging - March, 2003 |
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| Molson Canadian Light - The 355mL can for this brand has undergone a radical
change and looks great! Canadian Light is now in a silver can
with something like a water droplet design in the background
and a completely new label. The new label is a slanted, oval
design with red on the left side and a thicker blue band on the
right. 'MOLSON CANADIAN LIGHT' (with emphasis on the CANADIAN
LIGHT) is in large blue and red text in the middle of the label
along with a large red maple leaf that is also on a slant. The
new label takes up most of the front of the can (contents info
at the base). A smaller version of the label appears on the back
of the can as the slogan, "THE REFRESHING TRUE CANADIAN
TASTE THAT NEVER QUITS" is printed in small, navy blue text
at the top of the can and in French at the bottom. MOLSON CANADA,
5 cities. (If it wasn't for the Don Cherry cans, this would be
my "Pick of the Issue", it's a great looking new design!) Ball Packaging - April, 2003 |
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| Molson Dry - The side panel on all sizes of Molson Dry have
changed. All text is now in silver lettering with the exception
of a web address which has been added to the middle of the panel.
Yet the side panels of the different sizes are not consistent.
The side panel of the 355mL can is flush with text above the
bar code. In addition to the italicized text, the text is now
positioned horizontally rather than vertically as on the previous
versions. "www.molsondry.com" has been added in white
lettering to the middle of this panel. These cans were picked
up in Montreal but I've noticed them in Toronto too. MOLSON CANADA
5 cities. Ball Packaging - March, 2003 |
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| Molson Dry - Ditto on the 950mL size can available in Quebec.
The only real difference on this side panel is the fact the text
is separated into two sections; the Molson logo and web addresses
are at the top of the side panel while the MOLSON CANADA, 5 cities
listing is just above the bar code. In other words there is a
large blank space in the middle of the panel. Ball Packaging - March, 2003 |
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| Molson Dry - Wayne Cunningham reports the 750mL size
with the above changes is out in Alberta. Ball Packaging - March, 2003 |
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| Molson Hi DRY - This is a fairly new 950mL can although it may
have been out since early last year. It's one of those you look
at and think you've got it because it seldom changes. The main
difference on this Hi DRY can is it's a "plain" can.
No contests, no "Le Boss". Just a regular label. According
to my records, Hi Dry came out in 1998 and we had three 950mL
cans that year, none of which have a plain label. As well it
has an English mandatory whereas the others were French. Interestingly,
the mandatory is printed vertically on the side panel; unlike
the new Dry cans above. Will this can change? MOLSON CANADA,
5 cities. Ball Packaging - 2002 |
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| Moosehead Light
- Curt Bulmer confirms the new 355mL can Jim saw at the
can company is now out (last week of March). This is a beautiful
new metallic blue can with the water droplet graphics in the
background. The front of the can is the usual circular MOOSEHEAD
LIGHT label with a silver/black moose head. The back of the can
now has "MOOSE LIGHT" in large red/white text towards
the top of the can. There is a small silver moose head to the
right of the word MOOSE. MOOSEHEAD BREWERIES LTD., LA BRASSERIE
MOOSEHEAD LIMITEE, SAINT JOHN, NEW BRUNSWICK. MHL 09D CCS-9817 - March, 2003 |
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| Sleeman Premium Light - "Roll out the barrel...." This seems
to be the Sleeman mantra as they have quickly introduced yet
another brand into the 330ml, barrel-shaped can. This time its
Premium Light. Like the others the can is silver with white graphics
in the background and a solid band of gold around the top. The
Sleeman crest is maroon and white. These 330mL cans are manufactured
at Ball's facility in Puerto Rico. Thanks to editor Ted
for notifying me of this can. SLEEMAN BREWING & MALTING CO.
LTD. LA BRASSERIE SLEEMAN GUELPH CANADA N1L 1E9 Ball Packaging U.S. - March, 2003 |
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