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The Humane Village Journal 1 |
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Design |
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The
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Defining
Design George Nelson
Johnatan Pile • Design describes the processes of selecting shapes, sizes, materials and colours to establish the form of something that is to be made. The object can be a city or town, a building, a vehicle, a tool or any other object, a book, an advertisement or a stage set. Design is the activity which forms a major part of reality as we experience it.
P.J.Grillo • Design is the achievement of man's logic in adapting his creations to his natural environment and way of life.
A.M. Boutin - Liz Davis • Design is not an art or a science, a socio-cultural phenomenon or a business tool. It is an innovative process which uses information and expertise from all these sectors. It uses creativity first to analyse and synthesise the interactions between them and, secondly to offer appropriate and innovative responses (forms) which, in application, should go beyond the sum of each sector's vision and capacity and yet remain recognisable and pertinent to them all.
Richard Neutra • Design is the cardinal means by which human beings have long tried to modify their natural environment. Design, the act of putting constructs in an order, seems to be human destiny.
P.J.Grillo • Each true work of design should be a complete achievement in itself. It should be a permanent solution that cannot be duplicated either in time or space. Each design is unique and deserves the same location.
Antoine De Saint Exupery • In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away, when a body has been stripped down to its nakedness.
Kenji Ekuan • Design is a process of turning people's ideas into forms. It is just as much the physical entity that results. Transforming the invisible into the visible, design is also the operation of turning mental, social and spiritual entities into physical ones. In the last analysis, design is the process of the human creation of new realities. However, this assumes a thorough knowledge of the qualities and effects of the material world. The material world must be understood in its own element through direct experience and analysis. Good design is the result of an excellent idea going into a good form, an excellent immaterial entity going into a good material one. Because the former is a synthesis of the mind, the latter must also embody that synthesis. Creating reality is always a synthetic activity, and the result must be beautiful. The great significance of the beauty of design, which lies in the hearts and souls of human beings, is in maintaining vivacity and composure in those hearts and souls.
P.J.Grillo • Design is everybody's business: we live in it, we eat in it, we pray and play in it. When I say that design is everybody's business, I don't mean that design is a do-it-yourself job. I mean that it affects everybody, at all times, in our lives. Unless we gain a better understanding of design, we shall witness our environment getting steadily worse, in spite of the constant improvement of our machines and tools.
David Pye • The art of design, which chooses that the things we use shall look as they do, has a very much wider and more sustained impact than any other art. Everyone is exposed to it all day long. In our towns there is hardly anything in sight except what has been designed.
Making / creating things is an (almost) uniquely human activity. In creating, shaping is normally integrated in the purposeful pursuit of meeting objectives and it is not a separate activity. Design is a separate activity from creating, if the process is pursued by a number of parties - with the result directed for others- than the creator. It is an integrating activity acknowledging the priorities of all parties by synthesising them into one solution, be that an object, an experience/situation or an environment. Design is not a separate input into the activities of these parties; it is always there, whether or not conducted by a professional or gifted individual.
Andrea Branzi • Design does not reside in finished products, but in in the act of making them. Not in the result, but in the process.
Buckminster Fuller • The word 'design' can mean either a weightless, metaphysical conception or a physical pattern. The opposite of design is chaos.
Frederique Huygen • The word design signifies so many different things: a process, a means of promoting sales, and a stage on the road to production. It enhances products, and sells them; it solves problems and conveys ideas; it is artistic and commercial, intellectual and physical. This many-sidedness &endash; or ambiguity &endash; is something we have to learn to live with, as a historically incontrovertible fact.
P.J.Grillo • Design requires a constant remodelling of our ideas as it must adapt its language to new possibilities offered by new structural materials. Thomas Maldonado • Industrial Design is a creative activity whose aim is to determine the formal qualities of objects produced by Industry. These formal qualities include the external features, but are principally those structural and functional relationships which convert a system to a coherent unity, both from the point of view of the producer and the user. Industrial Design extends to embrace all aspects of human environment which are conditioned by industrial production. Yoshida Mitsukuni • Design, in its broader sense, is creation of systems for living.
P.J.Grillo • Simplicity - a virtue so rare and essential in design, does not mean want or poverty. It does not mean the absence of any decor, or absolute nudity. It only means that the decor should belong intimately to the design proper, and that anything foreign to it should be taken away. Decor must be consistent and totally integrated with the whole design story.
Victor Papanek • Design must be meaningful. And "meaningful" replaces the semantically loaded noise of such expressions as "beautiful," "ugly," "cool," "cute ," "disgusting ," "realistic ," "obscure," "abstract," and "nice," labels convenient to a bankrupt mind when confronted by Picasso's "Guernica," Frank Lloyd Wright's Fallingwater, Beethoven's Eroica, Stravinsky's Le Sacre du printemps, Joyce's Finnegans Wake. In all of these we respond to that which has meaning.
Ben Park
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• to promote the philosophy of design known as
the "Humane Village" among designers, manufacturers and
consumers through the publication of
material and the holding of seminars and conferences.
• to develop methods and advise corporations
and consumers on issues related to socially responsible
design;
• to promote and establish a network of interested
parties and organizations.
Sources