- Designing
the ToolToy
When a user encounters a ToolToyproduct, his or her
- perceptions
are abruptly altered in a number of ways.
-
- ToolToy
products change the user's context. They remind
- them of
their emotional nature.
- The
sentimental evocation of childhood memories through a
- toy-like
shape or function increases the personal
involvement
- of the
user with the product. As a reminder of childhood, the
- product
gains in perceived personal value.
|