- ToolToy
'Feel'
The
deliberate multi-sensory appeal of ToolToys is one of the
- most
significant ways in which they demonstrate toy values.
- A
ToolToy seeks to involve as many of the user's senses as
- possible.
Its initial appearance invites handling, so that the
- user
becomes involved with its other sensual qualities,
- whether
the satiny texture of a finish, or the aroma of fresh
- paper
wafting from a new book.
-
- The
shopper's urge to handle goods is an important learning
- experience.
As in play, tactile feedback increases the impact
- of the
learning experience, by rewarding an action with
- a
pleasurable 'response.'
-
- When
visiting a store consumer's will habitually PUSH
- buttons
and RUN their hand over the corner of a TV, chair or
- table.
The pushing of buttons is a conscious action,
- premeditated
and with scope: that of testing the Features - or
- the Tool
side of the product.
-
- The
running of the hand over surfaces is a unconscious
- action,
one that looks for the satisfaction of desires
- associated
with the Toy side of the product. As in childhood,
- we can
not recognize a form just by simply looking at it;
we have to touch it, we have to see it with our hands.
|