- ToolToy
Value
In terms of value, ToolToys are an attempt to give every
- product
that '50% extra' in personal experience value.
-
- Just
like any good toy, any good tool can aim to be engaging,
- fun,
absorbing, challenging, non-frustrating and rewarding, in
- short, a
ToolToy. If a product offers attractive appearance,
- multi-dimensional
sensory 'feel,' and emotional connection
- to the
user's personal life, then its value can hardly
- be
surpassed.
-
-
- The
simple forms of ToolToys improve their
comprehension
- for use,
avoiding frustration or confusion. Handles and
- switches
are made self-evident through obvious forms or
- colours,
so that operating procedures are intuitively mapped.
-
- A
ToolToy rewards all handling with immediate response.
- The
crisp click of a switch reassures the user that the
- machine
has heard and heeded its instruction, giving a sense
- of
dialog or involvement with the product. With sensory
- confirmation,
the user's test of performance gains
satisfaction and meaning.
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