What's he on about now?

In case the articles, essays and opinions throughtout this site just weren't enough for you, here's my online diary (a.k.a. 'blog'). It's as close as you'll come to the inside of my head, so don't say I didn't warn you
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   Tuesday, November 12, 2002

THAT FIRE-PROOF BRA

During my downtown walks each day, I try to avoid giving too much attention to the relentless flashes of pixelboard displays, lightboxes, billboards, painted streetcars and every other possible venue for advertising. I would, after all, tune out a few dozen people shrieking at me at once, and all this visual display strikes me as no different.

Every so often, however, an ad does grab me – sometimes because it’s clever but usually because it’s bizarre – and there’s an ad in the Eaton Centre that made me stop. It features a dark-haired woman wearing a black bra with her arms folded and a defiant stare towards the viewer. The caption reads, “Burn my bra? Just try.”

Well, it’s obvious she means business but who is this directed towards? Is she protecting herself from horndogs trying to get her ya-yas out with a flamethrower? Or is her underwear in danger from middle-aged militant feminists trying to recapture their 1970’s bra-burning hey-day?

I’m guessing the message here is that she’s an independent woman of today who’s freely chosen to give the boys in the mall some eye-candy. She doesn’t need all that feminist bras-on-fire nonsense. Why would she? Modelling is the one field where it’s the men who get paid less. You go, girl!