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   Thursday, March 18, 2004

McSTRANGE

The McDonald's on Yonge Street south of Wellesley has a poster in its window featuring two images: on the bottom, a Big Mac (or Big Xtra or some other Big Burger) and, above it, two young white guys in t-shirts flexing their biceps. The text reads, "Seasoned to perfection."

What does that mean? I've no clue, other than the vague fear that McDonald's is chasing the gay market and the sure belief that this poster is their strangest ad ever.