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   Wednesday, September 29, 2004

GLAD SOMEONE SAID IT

In a New York Times article last week, Bill Carter wrote about the decline of television programming (looking at YOU, Donald Trump!) and its repercussions:

Last week, the Mitsubishi Motor Company pulled every penny of its advertising from prime-time network shows, $120 million worth, because, as Ian Beavis, its senior vice president for marketing, put it, "There's nothing compelling in the new network programming."

Mr. Beavis, who said Mitsubishi would place more ads on cable and local television shows, as well as spend more on magazines and Internet sites, said he was just one of many advertisers expressing frustration with the networks.

"How long can you pay more for less?" he asked. "Someone has to finally say enough."