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When it comes to real estate, it seems like everybody talks about
customer service. But service isn't just talk. At Coldwell Banker, we
recognize that you want more than just conversation. You want a commitment
to action. That's why we've created Ultimate Service® a tangible system with standards of performance that
puts you in control. Ultimate Service®
delivers real value to real estate buyers and sellers and
assures you the highest possible level of customer satisfaction.

- 1. We
Listen. It all begins with
listening. Through effective ongoing communication and comprehensive
research, we determine what is most important to you, our customer.
- 2. Set Service
Standards. Second, we take what
you tell us and develop written standards of service, procedures and
practical training programs to assure that extraordinary service is more
than just a promise. Together, we'll develop a customized service plan
that reflects your specific needs.
- 3. Guarantee Service Standards In
Writing. Next, we take these
service standards and put them in writing. Through the Coldwell Banker
Buyer Services Guarantee and Seller Services Guarantee, we pledge to
deliver 22 distinct and tangible service elements to your utmost
satisfaction. Should you ever find that we do not live up to the
promises made in these guarantees, you can cancel your listing or
buyer's agreement. We keep our promises, or you don't keep us. How's
that for service on your terms!
- 4. You Evaluate
Us. The next step is our Customer
Satisfaction Survey. While we will constantly solicit your feedback
throughout the real estate process, we also ask you to tell us how we
did in the form of a simple, yet detailed questionnaire. In fact, you'll
find our Buyer and Seller Questionnaires here in our Coldwell Banker
Canadian web-site. If you've experienced Coldwell Banker service, please
take a few minutes now to tell us how you would evaluate our service.
- 5. The Result: Ultimate
Service®.
Finally, we take everything we've learned along the
way from you and thousands of other customers and use it to continually
improve the services we offer. Why do we go to such great lengths?
The answer is simple. Over ninety years ago, Coldwell Banker was formed
on the fundamental premise of placing our customers' needs above all else.
And over the years, this commitment has led to many innovations which have
been adopted as industry standards, helping to make Coldwell Banker a
leader in our field.
Which goes to prove one undeniable fact: When you treat your customers
better than anyone else, they keep coming back. Maybe that's why so many
of our customers would recommend us to a friend.
If you're looking for a complete, tangible program backed by the best
guarantees in the business, that puts you in control, come to Coldwell
Banker. Discover for yourself what Ultimate Service® is all
about.
What our customers
say about Ultimate
Service®:
100% of our buyers would use
Coldwell Banker again
94.3% of our sellers would
use Coldwell Banker again
96.3% of our buyers would
recommend Coldwell Banker to their friends and
family
94.3% of our sellers would
recommend Coldwell Banker to their friends and family
Source: Ultimate Service® Surveys completed
anonymously by Coldwell Banker customers and submitted to Coldwell Banker
Corporate Office. Statistics tabulated by an independent external
tabulation company and based on 1500 surveys from March 1997 to March
1998.
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